OUR STORY
From Bold Ideas to Distinktive Apparel
At Distinktive Merch Co., it all started with a simple idea: creating graphic apparel that speaks to individuality, confidence, and a little edge. Founded in 2017, Distinktive Merch Co. was born with a mission to empower everyone to express themselves unapologetically through their style.
What began as a small passion project quickly turned into a thriving business. Inspired by the dynamic people in our community—whether you’re a mom, dad, friend, partner, or someone with a bold sense of self—we set out to create designs that resonate deeply with your unique personality. Every piece we make is more than just apparel; it’s a statement.
​
Rooted in Waukesha, Loved Everywhere
Our hometown of Waukesha is at the heart of everything we do. From our popular Holiday Crewnecks to our edgy everyday staples, each product is designed with care, creativity, and a touch of local pride. Over the years, our collection has grown to include tees, hoodies, hats, drinkware, and more—all with the same dedication to quality and self-expression that started it all.
Why "Distinktive"?
We believe everyone deserves to stand out, to be bold, and to be authentically themselves. That’s why our tagline, "Be Distinktively You," isn’t just a slogan—it’s our promise to you. We’re here to help you show the world who you are, one graphic at a time.
Thank You for Being Part of Our Journey
We wouldn’t be here without you, our amazing customers and supporters. Every time you wear our designs, you carry a piece of our story with you—and for that, we are forever grateful.
Our MISSION
Distinktive Merch Co. delivers trend-setting, high quality decorated products to our customers. We take pride in the fact that the items we create help share your brand, tell your story, and make you feel heard. We continually pursue the highest standards by challenging the norms of decoration. By continuing to learn and grow in our own talents, we can be bold, innovative and creative. We embrace an ever-changing world and continually adapt to meet and exceed our customers ever changing needs. ​​
​
Our team is passionate about what we do. We embrace diversity and inclusion and believe everyone is created equally.
Meet The owner
Sarah Risser is the heart and soul behind Distinktive Merch Co. Since 2017, she has been dedicated to delivering not only quality products but also exceptional personal service to every customer. With a passion for excellence, Sarah ensures that every item reflects the highest standards of craftsmanship and style.
Sarah and her team are committed to staying at the forefront of the industry. They actively participate in conferences and remain deeply engaged in the decorator community. This dedication allows them to consistently offer the latest techniques and top trending products, ensuring that Distinktive Merch Co. always brings you the best of the best.
Under Sarah's leadership, Distinktive Merch Co. is more than just a business—it's a reflection of her commitment to innovation, quality, and customer satisfaction. Whether you're looking for unique apparel or personalized merchandise, you can trust Sarah and her team to deliver excellence with every order.